Our vision
Redefine interior and exterior spaces across Canada.
We aim to become the trusted choice for sustainable wall covering solutions that improve both the beauty and performance of every environment we serve.
About PHOMI Canada
Building a lighter material future in Canada.
Sustainable surface solutions, local project knowledge and a global material platform—brought together for the way Canada builds.
- Founded
- 2024
- Home
- Windsor, Ontario
- Focus
- Better surfaces
PHOMI / CANADAOur story
A global innovation with a Canadian purpose.
Founded in 2024, PHOMI Canada was formed to collaborate with PHOMI China, the pioneering manufacturer of environmentally conscious products designed for interior walls, exterior façades, ceilings and flooring.
Canada's commitment to environmental conservation makes this material innovation especially relevant. For us, supporting better environmental outcomes is more than a business direction—it is a responsibility we actively choose to carry.
Our mission
Make better material decisions easier to deliver.
Through durable products, expert support and trusted partnerships, we help architects, designers and homeowners create spaces that inspire.
What guides us
Our values.
Five principles shape how we choose materials, support projects and build relationships.
Environmental responsibility guides how we think about manufacturing, material sourcing and the full product lifecycle.
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Looking ahead
Our strategy.
Six priorities guide how we grow—responsibly, reliably and around the needs of every project.
Product diversification
Expand the range of innovative wall covering materials available for interior and exterior environments in Canada.
Sustainable practices
Advance responsible manufacturing, source eco-conscious materials and reduce impact across the product lifecycle.
Operational efficiency
Improve internal processes and supply-chain coordination to support a responsive, reliable operation.
Brand recognition
Build a distinctive Canadian presence grounded in quality, sustainability and design excellence.
Customer-centred approach
Strengthen relationships through responsive support, informed guidance and solutions shaped around each project.
Talent development
Foster continuous learning, innovation and collaboration while attracting people who can move the industry forward.
Our people
Power team
The people behind PHOMI Canada's growth, digital presence and technical support—bringing better material ideas to projects across Canada.
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Ben Khudair
The President
With many years of leadership and international experience, I have learned that true success comes from creating value for people. At Phomi Canada, my philosophy is simple: to provide a value proposition that allows people to elevate their spaces without elevating their cost.
Ray Khudair
Ontario Growth Director
Growth is not just about numbers, it’s about creating opportunities for people and ideas to thrive. With a passion for expansion and meaningful relationships, Ray is leading the way in connecting Phomi to builders, designers, and homeowners across Ontario. Ray and his team utilizing their amazing passion & energy ensure that our vision continues to reach new horizons.
Abdullah Mashaly
Website Director
A website should feel like walking into a space that welcomes and inspires our guests. The creative mind behind our online presence, Abdullah, transforms Phomi Canada into a digital experience that’s seamless, inspiring, and true to who we are. His and his team's creativity and precision ensures every visitor feels our story.
Ahmed Shaaban
Digital Marketing Director
Marketing isn’t just about posting on social media, it’s about sparking conversations that matter. With a talent for storytelling and building communities that Ahmed has, he gives Phomi a voice online. They make sure our innovations reach the right people while keeping our message authentic and engaging.
Ayman Ba Sahmmakh
Installation & Technical Manager
Every installation is a promise kept. Ayman is the cornerstone of our technical expertise, he ensures every project is executed with precision and quality. From guiding complex details to overseeing flawless installations, they make sure our products perform as beautifully as they look.
Let’s talk
Start your projectwith PHOMI.
Meet the Canadian team behind the material guidance, samples, and support for your next project.
- Expert advice
- Fast response
- Material samples
- Project support